Your Target Audience

Focusing on your customers needs by understanding how your solutions enhances their life

Who benefits from your workshops?

New Customers

Potential customers want to kick the tires on products but no longer have the time to run a full blown trial for every product they like. Make it easier for them to decide by giving them a one hour to one day workshop where they only have to show up.

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Existing Customers

Competitors are always knocking on your customer's door. Inviting existing customers to hands-on workshops allows them to see what new things you have added, remind them why the bought your product and help to keep your customers away from your competition.

Partners

Teach them how customers will use your product. Once your partners see your product in action and why a customer needs it, they will more actively talk about your solution. Now take it to the next step empower your partners to run their own workshops and what your business take off!

Who can benefit internally from your organization?

Sales and Sales Engineers

Getting sales teams ramped up quickly and helping them to understand how your solution will benefit their customers can easily be accomplished through workshops. Many sales teams have never been on the customer side and dont truly understand the challenges your customer face. By having a solid hands on workshop it allows your sales teams to get a different perspective and more easily relate to your customers.

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Development Teams

Developers are much like sales teams, many have never worked on the customer side managing the tools they are building. Also too many times developers work on widgets within your solution and may never have seen how the entire product works and the problems it is solving. Workshops give your development team knowledge they otherwise would never have. Allowing them to build better solutions for your customers.

Post Sales, Support, etc

This gives your post sales teams a better understanding as to the needs of the customer and why your solution is important to your customers. Most support focus on is it working or not, understanding why its important also helps them add value by being able to better escalate for your customers allowing for a better customer experience.